Product design for a legendary brand

Performing full-scale projects, when in addition to creating a product design of an article there are performed inner construction works together with issuing the related technical documentation, became a distinctive feature of SmirnovDesign on the product development market in Russia. Besides, more and more the company faces projects based on elaborate marketing strategies of introducing a new product to the market or, as in this case, on the necessity to bring an old brand back to life.

One of such projects, aimed at creating the appearance of a car audio series with precise tasks based on the special marketing positioning as well as available technological possibilities has been successfully completed by specialists of SmirnovDesign. The designers faced quite a difficult task: to design products based on new stylistic solutions according to the modern car audio design trends that nevertheless would have the features of a legendary brand with a long history. Besides the project complexity was determined by technical limitations as the model uses the base of the previous car audio’s chassis that are reliable in the matter of acoustic equipment integration into a modern car. Thus, the aim of the project was to create a product design of a detachable panel for a new lineup of car audios integrated with previous linking elements and chunk mechanisms.

While working on the first project stage – sketching – several designers were engaged and each was able to bring his vision and his unique style in designing the image of the new car audios. Many sketches were created allowing to set out several main stylistic courses associated with high level of the produced items and the legendary brand image. After analyzing the courses which first amounted to about ten, four main vectors were selected for the future work:

1.Classical – emphasizing the brand history,
2.Young – dynamic and sporty,
3.Striking – based on unusual graphic composition,
4.Commercial – featuring more relaxed and balanced lines.| Next...