16.06.2003

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A radio-telephone series
These days, product design studio SmirnovDesign together with ESPO Electronics have announced a successful completion of project aiming at creating the first Russian multifunctional analog cordless phone, the beginning weeks of sales of which confirmed that the adopted design solutions were correct.
As everybody knows, a high level of elaborations made by Russian engineers and constructors is a visiting card of Russia on the world market. However, domestic innovations and know-how are not always accompanied with commercial success. One of the possible reasons explaining the situation is an inappropriate design of manufactured in Russia goods. An appearance of the first Russian cordless phone elaborated by professionals from SmirnovDesign studio for ESPO Electronics is a remarkable exception to such a sad rule. Moreover, the fulfillment of the project of making the first Russian radio-phone has turned out to its creators even more pleasing since the commercial success of its sales has exceeded the best expectations. Thoroughly developed design of cordless phones TC made possible an absolute direct marketing hit of the model which has at once found its customer and become a sales leader in this product range.| Next...
Client:
ESPO Electronics
(Russia)
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