17.06.2003

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Phone ESPO TX-5110
Continuing close business relations with ESPO Electronics, industrial design studio SmirnovDesign have created an appearance of small telephone set TX-5110 which can already be purchased in Moscow stores. The phone was conceived as a variation of phone TX-7110, which was also designed by SmirnovDesign studio and came into the market at the end of 2002. The passed months have confirmed timeliness and successful solution of design of TX-7110 model which occupied a high position in sale rating and acquired a highly friendly attitude of consumers. It became evident that the combination of the outward look with functionality of TX-7110 is optimum, that’s why the brand should be developed any further, - it is how TX-5110 appeared.
Due to its relatively small sizes, ТХ-5110 is an extremely ergonomic telephone set intended both for work in office conditions, and at home. Especially convenient use of the designed model is in a sales area and other similar spaces where, on the one hand, the availability of communication facilities is necessary, but, on the other, a phone is being used pretty seldom. The slight sizes of TX-5110 in this case are ideal: this is a modest helper which can be left on the desk, or removed under the desk, or hung onto the wall. By the way, an adapter changing the position of fastening – either on the desk, or on the wall – is embedded rightly into the phone. This little trick becomes of no small importance for today’s consumers who quite often please themselves buying household brand-press releases and, then, seldom remembering where, at last, they put a box with last purchase’s accessories.| Next...
Client:
ESPO Electronics
(Russia)
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