SmirnovDesign Participating in Ambiente Rossija 2007 Exhibition

The exhibition Ambiente Rossiya 2007 was arranged by Messe Frankfurt RUS together with Beautytime Ltd. and took place in Moscow Exhibition Centre “Krokus-Expo” from February 27 to March 2. On the request from exhibition’s business program organizers Ekaterina Khramkova delivered a presentation dedicated to analysis of trends in dishware design.

The discourse was aimed at exposing the peculiarities of design industry development in the West and consisted of two parts. The first part was an analysis of the changes going on in the Western society nowadays and of their consequences for modern marketing and the second was a demonstration of the way designers solve the problem of market’s congestion with high-quality and considerably low-cost products.