SmirnovDesign Specialist Lecturing at British Higher School of Design in Moscow

A unique course of lectures read by SmirnovDesign Managing Director Ekaterina Khramkova is integrated into the program of additional professional education (specialty “Product design”) at British Higher School of Design.

Designing a new product experience deeply rooted in target audience’s demands presupposes respective level of understanding of global changes that take place in management, marketing and branding. In the framework of the course the students will be presented with a series of lectures on innovational, strategic and social roles of design including an analysis of upcoming changes and predicting future trends.